Your brand is not just your logo, but your promise to your customers in all your interactions with them.
You need to find and express your authentic voice and declare your position in the market.
Branding or rebranding is a good opportunity to reflect on your business, discover who you are and define how you are perceived.
Your brand has to be a holistic experience with a consistent message across all media channels, printwork and advertising. This can be challenging if you represent yourself across different business sectors or international markets.
Once your voice is clear it can be encapsulated as your logo and design elements.
To start the process, please answer any of the following questions; some may not be pertinent to your situation and you don’t have to answer all.
Working through them should help you develop an understand your brand function.