Client: Lloyds Register
Publisher/Agency: LR Marketing and Comms
Outcomes: Created a consistent identity style for corporate profiles.
The project started with the challenge of needing to present profiles for a presentation; yet international stakeholders photographs varied widely in style and resolution.
With no time to obtain new consistent photographs for clients in different locations, we developed an illustrated avatar style that tied all the profiles together yet could be realised using the original source material.
The avatars were received well and will be adopted beyond their original use.